https://openarchives.net/wiki/index.php?action=history&feed=atom&title=%EB%B0%A9%EC%86%A1%ED%86%B5%EC%8B%A0%EA%B4%91%EA%B3%A0%EB%B9%84%EC%A1%B0%EC%82%AC_%EC%84%B8%EB%B6%80%EA%B4%91%EA%B3%A0%EC%9C%A0%ED%98%95_%EC%9A%A9%EC%96%B4%EC%A7%91 방송통신광고비조사 세부광고유형 용어집 - 편집 역사 2026-05-15T11:48:52Z 이 문서의 편집 역사 MediaWiki 1.35.1 https://openarchives.net/wiki/index.php?title=%EB%B0%A9%EC%86%A1%ED%86%B5%EC%8B%A0%EA%B4%91%EA%B3%A0%EB%B9%84%EC%A1%B0%EC%82%AC_%EC%84%B8%EB%B6%80%EA%B4%91%EA%B3%A0%EC%9C%A0%ED%98%95_%EC%9A%A9%EC%96%B4%EC%A7%91&diff=23306&oldid=prev 2026년 3월 20일 (금) 02:33에 Admin님의 편집 2026-03-20T02:33:36Z <p></p> <table class="diff diff-contentalign-left diff-editfont-monospace" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="ko"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← 이전 판</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">2026년 3월 20일 (금) 02:33 판</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l59" >59번째 줄:</td> <td colspan="2" class="diff-lineno">59번째 줄:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==외부링크==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==외부링크==</div></td></tr> <tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">*[https://bartoc.org/en/node/21041 BARTOC Korea Advertising Expenditure Research Detailed Advertising Types Glossary]</ins></div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* [https://www.kobaco.co.kr/site/adstat/home 방송통신광고통계시스템]</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* [https://www.kobaco.co.kr/site/adstat/home 방송통신광고통계시스템]</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* [https://www.kobaco.co.kr/site/adstat/content/broadcastprice_wordDetail_broad 방송통신광고통계시스템 광고 용어해설]</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* [https://www.kobaco.co.kr/site/adstat/content/broadcastprice_wordDetail_broad 방송통신광고통계시스템 광고 용어해설]</div></td></tr> </table> Admin https://openarchives.net/wiki/index.php?title=%EB%B0%A9%EC%86%A1%ED%86%B5%EC%8B%A0%EA%B4%91%EA%B3%A0%EB%B9%84%EC%A1%B0%EC%82%AC_%EC%84%B8%EB%B6%80%EA%B4%91%EA%B3%A0%EC%9C%A0%ED%98%95_%EC%9A%A9%EC%96%B4%EC%A7%91&diff=23305&oldid=prev 2026년 3월 20일 (금) 02:32에 Admin님의 편집 2026-03-20T02:32:44Z <p></p> <table class="diff diff-contentalign-left diff-editfont-monospace" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="ko"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← 이전 판</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">2026년 3월 20일 (금) 02:32 판</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l18" >18번째 줄:</td> <td colspan="2" class="diff-lineno">18번째 줄:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>|data10 = 용어사전</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>|data10 = 용어사전</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>|label11 = BARTOC</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>|label11 = BARTOC</div></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>|data11 =  </div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>|data11 = <ins class="diffchange diffchange-inline">https://bartoc.org/en/node/21041</ins></div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>|label12 = KOS ID</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>|label12 = KOS ID</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>|data12 = KOS_595</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>|data12 = KOS_595</div></td></tr> </table> Admin https://openarchives.net/wiki/index.php?title=%EB%B0%A9%EC%86%A1%ED%86%B5%EC%8B%A0%EA%B4%91%EA%B3%A0%EB%B9%84%EC%A1%B0%EC%82%AC_%EC%84%B8%EB%B6%80%EA%B4%91%EA%B3%A0%EC%9C%A0%ED%98%95_%EC%9A%A9%EC%96%B4%EC%A7%91&diff=23078&oldid=prev Kos3: 이미지 파일명 수정 2026-03-11T09:44:27Z <p>이미지 파일명 수정</p> <table class="diff diff-contentalign-left diff-editfont-monospace" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="ko"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← 이전 판</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">2026년 3월 11일 (수) 09:44 판</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l24" >24번째 줄:</td> <td colspan="2" class="diff-lineno">24번째 줄:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>[[파일:(20260204 main)방송통신광고통계시스템-방송통신광고비조사-광고 용어해설|섬네일|[https://www.kobaco.co.kr/site/adstat/content/broadcastprice_wordDetail_broad 방송통신광고통계시스템 방송통신광고비조사 광고용어해설(세부광고유형 용어)]]]</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>[[파일:(20260204 main)방송통신광고통계시스템-방송통신광고비조사-광고 용어해설<ins class="diffchange diffchange-inline">.png</ins>|섬네일|[https://www.kobaco.co.kr/site/adstat/content/broadcastprice_wordDetail_broad 방송통신광고통계시스템 방송통신광고비조사 광고용어해설(세부광고유형 용어)]]]</div></td></tr> <tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[파일:(20260204 other)방송통신광고통계시스템-방송통신광고비조사-조사결과 보고서-(공공데이터)2024년 방송통신광고비조사 세부광고유형 용어집.png|섬네일|[https://www.kobaco.co.kr/site/adstat/board/broadcastprice/1207?baCategory1=&amp;baCategory2=&amp;baCategory3= 방송통신광고통계시스템 방송통신광고비조사 세부광고유형 용어집]]]</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[파일:(20260204 other)방송통신광고통계시스템-방송통신광고비조사-조사결과 보고서-(공공데이터)2024년 방송통신광고비조사 세부광고유형 용어집.png|섬네일|[https://www.kobaco.co.kr/site/adstat/board/broadcastprice/1207?baCategory1=&amp;baCategory2=&amp;baCategory3= 방송통신광고통계시스템 방송통신광고비조사 세부광고유형 용어집]]]</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> </table> Kos3 https://openarchives.net/wiki/index.php?title=%EB%B0%A9%EC%86%A1%ED%86%B5%EC%8B%A0%EA%B4%91%EA%B3%A0%EB%B9%84%EC%A1%B0%EC%82%AC_%EC%84%B8%EB%B6%80%EA%B4%91%EA%B3%A0%EC%9C%A0%ED%98%95_%EC%9A%A9%EC%96%B4%EC%A7%91&diff=23077&oldid=prev Kos3: KOS_595 방송통신광고비조사 세부광고유형 용어집 생성 2026-03-11T08:39:53Z <p>KOS_595 방송통신광고비조사 세부광고유형 용어집 생성</p> <p><b>새 문서</b></p><div>{{infobox<br /> |title = [[방송통신광고비조사 세부광고유형 용어집]]<br /> |label2 = 영문제목<br /> |data2 = [[Korea Advertising Expenditure Research Detailed Advertising Types Glossary]]<br /> |label4 = 저자<br /> |data4 = <br /> |label5 = 발행기관<br /> |data5 = [https://www.kobaco.co.kr/ 한국방송광고진흥공사]<br /> |label6 = 발행연도<br /> |data6 = 2024<br /> |label7 = 제공연도<br /> |data7 = <br /> |label8 = 제공형식<br /> |data8 = 온라인(Online) 및 PDF<br /> |label9 = 파일<br /> |data9 = <br /> |label10 = KOS유형<br /> |data10 = 용어사전<br /> |label11 = BARTOC<br /> |data11 = <br /> |label12 = KOS ID<br /> |data12 = KOS_595<br /> }}<br /> <br /> <br /> [[파일:(20260204 main)방송통신광고통계시스템-방송통신광고비조사-광고 용어해설|섬네일|[https://www.kobaco.co.kr/site/adstat/content/broadcastprice_wordDetail_broad 방송통신광고통계시스템 방송통신광고비조사 광고용어해설(세부광고유형 용어)]]]<br /> [[파일:(20260204 other)방송통신광고통계시스템-방송통신광고비조사-조사결과 보고서-(공공데이터)2024년 방송통신광고비조사 세부광고유형 용어집.png|섬네일|[https://www.kobaco.co.kr/site/adstat/board/broadcastprice/1207?baCategory1=&amp;baCategory2=&amp;baCategory3= 방송통신광고통계시스템 방송통신광고비조사 세부광고유형 용어집]]]<br /> <br /> <br /> == KOS 소개==<br /> '''방송통신광고비조사 세부광고유형 용어집'''(Korea Advertising Expenditure Research Detailed Advertising Types Glossary)은 한국방송광고진흥공사에서 조사하는 방송통신광고비 보고서의 광고유형별 용어에 대한 개념을 이해하기 쉽도록 정리한 용어집으로, 광고 관련 용어를 유형별로 직관적으로 볼 수 있도록 자료를 제공한다. 광고유형은 크게 방송광고, 온라인광고, 옥외광고 3가지로 나누어 설명을 제공한다. 옥외광고는 빌보드광고, 교통광고, 엔터테인먼트광고, 기타옥외광고 4가지로 나누어 설명을 제공한다.<br /> <br /> <br /> ==관련정보 ==<br /> 아직 확인되지 않음<br /> <br /> <br /> ==분류정보==<br /> {| class=&quot;wikitable&quot;<br /> |-<br /> ! [[:분류:BRM|BRM]]<br /> |[[:분류:G003(BRM)|G003]]||문화체육관광&gt;문화예술<br /> |-<br /> ! rowspan=&quot;1&quot; |[[:분류:KDC|KDC6]]<br /> | [[:분류:325(KDC)|325]] || 경영<br /> |-<br /> ! rowspan=&quot;1&quot; |[[:분류:DDC|DDC23]]<br /> | [[:분류:659(DDC)|659]] || Advertising and public relations<br /> |-<br /> ! rowspan=&quot;1&quot; |[[:분류:ILC|ILC2]]<br /> | [[:분류:uai(ILC)|uai]] || advertising<br /> |}<br /> <br /> <br /> ==같이보기 ==<br /> *[[광고 용어사전]]<br /> <br /> <br /> ==외부링크==<br /> * [https://www.kobaco.co.kr/site/adstat/home 방송통신광고통계시스템]<br /> * [https://www.kobaco.co.kr/site/adstat/content/broadcastprice_wordDetail_broad 방송통신광고통계시스템 광고 용어해설]<br /> * [https://www.kobaco.co.kr/site/adstat/board/broadcastprice/1207?baCategory1=&amp;baCategory2=&amp;baCategory3= 방송통신광고통계시스템 2024년 방송통신광고비조사 세부광고유형 용어집](PDF 다운로드 가능)<br /> <br /> <br /> <br /> [[category: 지식조직체계]]<br /> [[Category: 용어사전]]<br /> [[Category: 한국방송광고진흥공사]]<br /> [[Category: 방송통신광고통계시스템]]<br /> <br /> <br /> [[category: 325(KDC)]]<br /> [[category: 659(DDC)]]<br /> [[category: uai(ILC)]]<br /> [[Category: G003(BRM)]]</div> Kos3